Today's industry

Today's industry has far more resources to assist you than ever before, but you must take the time to learn and strategize. Be realistic and grow in stages. You will find new inspiration each time you achieve a goal, and then you go after the next one. Be more than a pet groomer, be a business person that grooms, and you will have a more profitable and satisfying career in pet grooming whether you operate in the home, in a van or a commercial location.

  Just how important are client relations services compared to quality pet care services? Is it possible that they are equally important?Yes, they are equally important. In fact, we believe it takes both superior pet care and superior client relations to earn the $25,000+ potential grooming fees income from each pet owner client. Did you say to yourself, "Wait a minute, what do they mean $25,000+ in grooming fees income from one pet owner?"

  It is not the $25 or $35 service fee that you are earning today that is of prime importance (we are using very conservative figures here). A new customer turned into a loyal pet owner client is likely to use your services an average of 6 to 9 times a year. If your average service fee is $30, today’s new customer offers the potential for you to earn up to $270 in the next year. Multiply this by your average client service life expectancy (let’s assume it’s 8 years) and today’s new customer is now potentially worth $2,160. We’re not done yet.

  The majority of pet owner consumers are strongly affected by pet groomer referrals from pet professionals such as veterinarians, and friends and relatives using pet grooming services. It is not unusual to earn at least 5 to 10 referrals from any one pet owner over their service life with your place of business. If the new customer lives up to the goal to bring you 10 new customer referrals, that’s possibly another $2,160 for each of them over their average client service life expectancy period, or up to $21,600.