Relations Program to clients

The hired receptionist MAKES you money and easily pays their way when you have an organized system like Madson’s Client Relations Program. In fact, just one small feature of the Program alone will pay for a receptionist. Want proof? See page 12 of this issue [Fall Issue of The Madson Pet Reporter]. Madson’s Preferred Client Program will contribute to the expense of a receptionist. What you get in return is the time to groom better, and a growing professional reputation by having a receptionist deliver the fruit of your Client Relations Program to clients that want to be appreciated and served as well as their pets.

  In fact, your opportunity to serve pet owner clients is the key to your strategy to stay in business in a world where more veterinarians, retail and super retail stores are adding pet grooming. Of course, your fine grooming bonds loyal clients but you can never take them for granted because you are simply serving their pets and not going the extra mile to make your business more friendly and convenient to the needs of the pet owner.

  Today’s world is more harried than ever and pet owners not only want more customer services, they need them and at a point they start demanding them. Client relations staff is truly the foundation for the stability of your business as well as excellence in pet care services. People love to talk about their pets, and you can’t always do that and groom pets. Sure you can place your grooming table near the entry area, but you are losing productivity so there must be a limit.

  Your trained receptionist is there for those pet owners that want to share stories, address concerns, buy more products because the receptionist knew how to sell your products, or enroll in profit boosting programs that increase the number of appointments. Your client relations staff makes you look good too. It’s one thing to be an award-winning pet groomer and a business owner, but the addition of staff says you are also the successful business person that grooms. Now we’re on the road to the small business "mind set" that knows there are many roles to being a groomer and a business person, and finds a way in stages to fulfill the duties and responsibilities to each role.

  It not unusual for our office to be contacted by pet grooming business owners that regret they never created a business with staff. Why? Well they grew to a point where they were working full-time and long hours, and couldn’t make any more money without increasing prices or cutting back. They had no staff working for them to increase their net income from the business. They also suffered more stress by having to own, groom, manage and customer serve. For some their bodies simply wore out, if not there well-being.