Naidu’s leadership has earned him a high media profile. He was named "South Asian of the Year" by Time Asia and one of 50 Asian leaders at the forefront of change by Business Week magazine. What’s more, the performance of both Naidu and Sudan was praised in a study last August by Nasscom, an Indian trade group representing information technology companies and BPO providers which are also known as IT-enabled services (ITES) companies. Nasscom ranked Hyderabad as the top destination among nine Indian cities for ITES companies, with the city taking first place in the sub-category of "policy initiatives."
Nonetheless, Hyderabad and its public leaders are not perfect. Nasscom said the city’s BPO operations do not span all industries and suggested Hyderabad’s public transportation system be improved. Other problems include the local accent, lack of an international airport and environmental challenges despite beautification efforts. "The pollution in AP is not as bad as other major (Indian) cities, but is still extremely bad," says Anne Rockey, country manager in India for professional services company Deloitte Consulting. "Everybody litters. There is no concern whatsoever for the environment."
As the chief minister of the Indian state of Andhra Pradesh, N. Chandrababu Naidu has pushed hard to modernize the largely rural region of 76 million people through information technology and business-style government practices. About a year and a half ago, Naidu -- the equivalent of a U.S. governor -- established an agency specifically charged with nurturing the BPO industry. He named one of his special secretaries, Randeep Sudan, as its "CEO."
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