CEO's Strategic Planner for Business

CEO's Strategic Planner is ILAR Systems' top of its product line and consists of 32 major models, three for each of ten industry formats. You receive a two-year monthly model; a five-year annual model; and a model with six years of history and a five-year projection. These models integrate the income statement, balance sheet, cash flow statements, and generate two ratio analysis statements, a business valuation analysis statement and an advanced business analysis statement.

  The industries covered are: service; manufacturing; wholesale, distribution & retail; technology companies; construction/contractor; health care for profit; health care not-for-profit; real estate investment; government; and limited partnerships and not-for-profit organizations.

Suggested retail: $1,500; Discount price: $995; Special Promotion Price: $697.50. Order while there is still time and receive a FREE copy of Bottomline-V, our traditional technology. Call: 949-640-2985; FAX: 949-640-7233; or E-mail: jfrilar@yahoo.com. AMEX, MasterCard and VISA accepted. International customers can wire funds or pay by Western Union.

If you go to the following web site and register, you will be able to download a free demo, and we will also e-mail or fax you detailed information. Please register with your e-mail address, phone number and FAX number, so that we can follow-up and be sure that you received the demo and were able to run it. Also, once we understand your application area of interest, we will fax you a sample printout of a typical model in that industry sector.

BottomlineV Business Planning & Valuation Analysis Models

BottomlineV Business Financial Planning and Valuation Analysis Modeling System sells for Suggested Retail of $695;Discounts to $499; and is on Special Promotion at only $299 plus shipping. Don't delay. Place your order today! Call 949-640-2985; Fax: 949-640-7233; or E-mail: jfrilar@yahoo.com. AMEX, MasterCard and VISA accepted.International customers can wire funds or pay by Western Union.

Business plan valuations for consultants and business managers. Corporate finance and venture capital the easy way, while saving time and money. Business finance and budgeting with business valuation analysis. Cash flow and budget development the 21st Century way! We offer Advanced technology! Knowledge is power! Join our championship team today and use our business financial planning, budget, cash flow forecasting, business valuation and appraisal analysis models for Excel spreadsheets.

Our two popular packages are Bottomline-V and CEO's Strategic Planner for: five-year, annual; two-year, monthly; two-year quarterly; and six years of historical with automatic five-year cash flow projections. Buy CEO's Strategic Planner and receive two free gifts. First, you get a two-hour audio-visual CD-ROM presentation on Corporate Finance and Business Valuations (a $149.00 value) by Dr. John F. Richardson, a former professor at Purdue University, USC and National University. Second, you receive a FREE copy of our traditional technology, Bottomline-V (a $499.00 value).

  Don't delay. Order while there is still time. You will find our cash flow forecasting and business valuation models to save you time and money. Ask about our jump-start program whereby we put together your first model for the price of the software and have it to you fully functional in a day or two. This guarantees you instant productive use of your financial software system! This is a limited offer while consultant time lasts. Don't delay. Call us today! 

The above tennis team was sponsored by ILAR Systems, Inc. and Dr. John F. Richardson, Team Captain (front row, fourth from left) and won major championships in 1989, 1990 and 1991. Instant financial picture! Everything you need to manage and better understand your firm's financial potential, create a budget with a cash flow forecast and business valuation of the enterprise, while saving initial consulting fees from $1,500.00 to $6,000.00, or more.

  Our models save you time and money! They help you raise venture capital, increase lines of credit, manage and plan for success and much more. Don't delay. Order our "Starter Kit" at $299. today or get our full version of Bottomline-V Business Financial Planning & Valuation Analysis System for only $499., while our supply lasts. Call 1-800-357-3130 or (949)640-2985 or click below to order on our secured web site.

Role as manager in client relations

  We exceed their expectations and instead of creating a human drama focused on the poor pet care heretofore provided by the pet owner, we carefully explained the options available that would resolve the pet’s condition and provide it with comfort and yet meet the pet owner’s demand for a pleasing appearance as well. We then almost surely enrolled them in the convenient Option B appointment scheduling plan and we had a budding responsible pet owner in terms of pet grooming needs.

   Your role as manager in client relations is to win the business favor of everyone by knowing that your target market is an entire cross section of your community. With 60% of the households in the U.S. owning a cat or dog, what type of person wouldn’t possibly come through your door. The common ground is the pet and pet ownership. How does your business serve the common ground of the pet owning community besides grooming their pets?

   Walk yourself mentally through your operation. Imagine if you were being given the full board of the Madson Client Relations Program. In stages, every pet grooming business can if they will take the first step to hire and train receptionists.Go further than our Client Relations Program. Always look for ways you can improve and encourage and reward suggestions from your client relations staff.

As you develop them put them in writing so future staff can come up-to-date with your system quickly. If you can’t think of a solution, brainstorm it with your staff of one or twenty. Perhaps you can ask your better clients for their opinions or another pet care professional associate. Call us. Find A Groomer, Inc. offers telephone management consultation and there are few challenges we have not faced ourselves, or resolved working with our pet grooming business owner clients. We’re here to help.

Grooming business to add staff's

The time comes for every new pet grooming business to add staff, and pet grooming staff is not always the most logical addition. It makes sense to add a pet bather, and then another master trimmer or better yet, first an assistant pet trimmer. It also makes sense to first add a client relations staff to create a growing demand for these pet groomers under your management.

  Pet owners want to be served as well as their pet. We’ve covered that topic in From Problems to Profits in 1990 and again here. Since then the industry has shown that pet owner consumers do want convenience and a good percentage are being attracted to grooming departments a part of one-stop convenience stores, or even in the veterinarian clinics. We foresee no turnaround in that trend either, and that is why you should carefully read the material in this issue pertaining to how your priority for pet owner client services can overcome the competition today and tomorrow.

  Many of our readers have done it, but there are thousands of operations still at risk today.Actually, we have made it easy for you to fulfill your role in client relations. The Madson Management System has been proven for 36 years now, and you have its Client Relations Program organized and ready to go. As stated earlier, even adding the Option B appointment scheduling feature within the Preferred Client Program is likely to alone start paying for a part or full time receptionist almost immediately.

   Your role as manager of your client relations program is to ensure that you first even offer client services (as opposed to pet care services), and to develop a complete menu of client services equal to your complete menu of pet care services. Really. If not, are you saying that the pet is more important than the pet owner? Ironically there are pet groomers out there that unintentionally infer by their words, actions and client services that they are doing a favor for pet owners. Instead of educating pet owners as a in how to better care for their pets as a client service, they instead scold and gossip about these pet owners behind their back.

  After 40 years in the industry we’ve surely know of pet owners that don’t take adequate care of their pets, but that was our opportunity to do what do best, see the potential to earn a loyal client who became such through our interest in helping them to better care for their pet. We never judged them for a moment, and instead judge the situation and let loose our superior client services through trained receptionist and manager staff.

Relations Program to clients

The hired receptionist MAKES you money and easily pays their way when you have an organized system like Madson’s Client Relations Program. In fact, just one small feature of the Program alone will pay for a receptionist. Want proof? See page 12 of this issue [Fall Issue of The Madson Pet Reporter]. Madson’s Preferred Client Program will contribute to the expense of a receptionist. What you get in return is the time to groom better, and a growing professional reputation by having a receptionist deliver the fruit of your Client Relations Program to clients that want to be appreciated and served as well as their pets.

  In fact, your opportunity to serve pet owner clients is the key to your strategy to stay in business in a world where more veterinarians, retail and super retail stores are adding pet grooming. Of course, your fine grooming bonds loyal clients but you can never take them for granted because you are simply serving their pets and not going the extra mile to make your business more friendly and convenient to the needs of the pet owner.

  Today’s world is more harried than ever and pet owners not only want more customer services, they need them and at a point they start demanding them. Client relations staff is truly the foundation for the stability of your business as well as excellence in pet care services. People love to talk about their pets, and you can’t always do that and groom pets. Sure you can place your grooming table near the entry area, but you are losing productivity so there must be a limit.

  Your trained receptionist is there for those pet owners that want to share stories, address concerns, buy more products because the receptionist knew how to sell your products, or enroll in profit boosting programs that increase the number of appointments. Your client relations staff makes you look good too. It’s one thing to be an award-winning pet groomer and a business owner, but the addition of staff says you are also the successful business person that grooms. Now we’re on the road to the small business "mind set" that knows there are many roles to being a groomer and a business person, and finds a way in stages to fulfill the duties and responsibilities to each role.

  It not unusual for our office to be contacted by pet grooming business owners that regret they never created a business with staff. Why? Well they grew to a point where they were working full-time and long hours, and couldn’t make any more money without increasing prices or cutting back. They had no staff working for them to increase their net income from the business. They also suffered more stress by having to own, groom, manage and customer serve. For some their bodies simply wore out, if not there well-being.

Benchmark strategy

We are most proud of the Madson Client Program presented in From Problems to Profits. It is truly a benchmark strategy to excel at customer service in the pet care industry. It is of course one of the most important elements of The Madson Management System for Pet Grooming Businesses, and as that attribute implies, client relations is a priority for management. Your role as owner-manager or hired manager is to consistently supervise the content and execution of your client relations program. In this issue, we are adding enhancements to the Client Relations Program as published in From Problems to Profits and as such it’s time to further review the role of management for client relations.

  In the years since we first published the original edition of From Problems to Profits we have worked with hundreds of pet grooming business owners. The most troubled business owner in terms of fulfilling management duties are the one-person operations. There are thousands of these type of pet grooming operations in the United States. Quite often their client relations suffers far more than their pet grooming which is almost always very good to excellent.

  However, if you are the owner -manager - groomer - receptionist all in one you probably know what it is like to be bathing a pet and have the phone ring. Fortunately many one-person operations use an answering machine to cover such instances. This remedy is only a patch. New customers are not as likely to wait for you to call back as your regular clients. To some degree, you are losing new business.

  The one person operation has little time to deliver all of the potent client relations practices that we introduced in From Problems to Profits and that we adding to here. It can be difficult to find even 10 to 15 minutes to dedicate to the new customer, especially without the interruption of a telephone call or another pet owner coming in. It may not seem like you are losing money because thousands of businesses run just this way make the weekly earnings they need to survive.

  But there’s the key, they are in survival. Getting out of survival is to add client relations staff. Perhaps you will add a part-time receptionist in the morning, or one in the afternoon. Some high school students with training and guidance in a business like appearance make excellent afternoon receptionists.When we suggest this first step the first response is "I can’t afford a receptionist." That may be true for a few of the thousands of one-person pet grooming operations in serious financial hardship, but that’s it.

Today’s new customers

It doesn’t stop here either. Each of these 10 referrals also will eventually could bring you 5 to 10 more referrals, and those referrals more referrals, etc. Each of today’s new customers is conceivably the source for $25,000 to $50,000 worth of business in the next ten years. This is the essence of the Madson Client Relations Program now used in whole or part in hundreds of pet grooming salons. 

When you value the long term worth of each new customer and regular client, you will serve them with a wide array of client services and dedicated attention (trained manager and receptionists). You place an equal importance on both client services and pet care services because you know for every service you have two clients, the pet and their owner. You do this to gain the maximum number of potential referrals from your area and to maximize your client base. This is the mind set of a business person that grooms.

  Ensure that you, and your staff, look at every client as a source of dozens of appointments in the years to come, and as a potential GOLDMINE of referrals in the years ahead also. At your next staff meeting, explain how one customer can mean up to $25,000 or more in potential income. We’ve done it, and it made a difference in our staff’s performance.

  In the same manner, you and your staff should understand that a poor client relations disposition and poor pet care services can result in unresolved customer service problems leading to a "lost client". The client that disappears is just as likely to spread their complaint as well as their compliments not resolved properly that leads to a lost client can turn into many lost clients.It is not as likely for one "lost client" to result in $25,000+ in lost grooming fees income, but $2,000+ or thereabouts is very likely within a long term valuation.

Legendary pet grooming business owners share the attitude that clients relations is a priority. If your goal is not for some reason to develop such a business, you certainly want stability in order to ensure a stable source of income. Now that you know how much client relations impacts the finances of your business, perhaps you can ensure your stable income by going the extra mile for the pet owner as their pet.

  Where there is attention given to customer service, there is a more pleasant work environment. Pet grooming involves the potential for great amounts of stress, and there’s nothing better than the pleasure of listening to satisfied clients and new customers to make the work day more pleasing and rewarding.